CEO Jon Stromberg

THG Sports has launched an employee wellness program to augment its company culture and the incentives it offers employees, says CEO Jon Stromberg.

The first element of the wellness program: A THG-subsidized membership at a gym or workout facility of an employee’s choosing. The company plans to announce other wellness program components in the coming months.

“It’s no secret there’s a strong link between physical fitness and on-the-job productivity and performance,” Stromberg says. “Given we’re a sports-based organization, a majority of our employees already follow work out schedules. This program makes it less of a financial burden for them to continue. For others, it’s a good incentive to become more physically active and fit.”

“We’re excited about the other wellness program components we’ll announce soon,” he says. Those include sponsored sports and group wellness activities tailored during both the winter and summer months.